I am a Brand Strategist and Client Service expert and I focus on streamlining:
- Messaging and campaign communications for companies.
- Account service operations for advertising and design agencies.
I have worked in and around marketing since the age of 14. My advertising career really took shape at D’Arcy Middle East, where I oversaw the advertising development for the General Motors portfolio of brands plus the market leading brands of Mars Inc. across North Africa and the Middle East.
The Bracco HPF approach was established in 2002 in partnership with Oslund Design in Eugene, Oregon. I developed the Bracco HPF method for emerging and mid-size companies that need to move quickly and want great brand thinking without the fluff and overhead associated with large agency machines.
Most recently as V.P. and Director of Client Accounts, I developed the brand process and worked at Erickson Barnett in Reston, Virginia - a noted B2B Technology Marketing agency.
Away from work I spend as much time as possible with my wife Alison, generally maintaining our historic house (built in 1790) in Leesburg, Virginia. The house is situated near Dodona Manor - former home of General George C. Marshall. Not coincidentally I also serve on the board or the George C. Marshall International Center (and we would certainly appreciate any support that you may be able to contibute - he added shamelessly). I am also a member of the American Solar Energy Society
Education
- Taught Brand Strategy as an Adjunct Professor at the University of Oregon.
- BA in Marketing from the University of Oregon.
- Masters of International Management (MIM) from Thunderbird.
- I proudly served in the United States Air Force.