White Papers Bigger thoughts.

OK, OK, so they’re not really “whitepapers” but that would be boring anyway. Let’s just call them bigger thoughts.

In this area you will find blog entries and miscellaneous items that you may find of interest. Items that speak to larger brand and campaign management issues.

Sign Language

Let’s go back to 2001 and the back page editorial that Bob wrote for Gulf Marketing Review. It speaks to how great strategy can be demonstrated in only a few words. Read Why You Should Learn Sign Language

The Tall Italians

The Tall Italians, is an approach to organizing sales and marketing teams so that they are better able to effectively implement marketing initiatives that drive bottom-line sales. The Tall Italians breaks the marketing function down into five disciplines.

• Galileo - Emerging Opportunities
• Leonardo - Marketing Strategies
• Michelangelo - Collateral Development
• Dante - External Communications
• Caesar - Sales Team Leader

And since the Bracco is an Italian dog, this approach makes sense to us.