SharedStatus is an incredible online tool that promotes individual contribution and helps teams collaborate more effectively in managing and meeting deadlines. Unfortunately, that description doesn’t sound exciting and it’s hard to say quickly.
The solution was simple
SharedStatus is simple to use – so our strategy was to use a simple message.
First, we forget about what we were selling (more effective meeting and collaboration tools) and looked hard at what prospects are buying (a way out of meeting hell).
SharedStatus makes task tracking and collaboration painless. Now that’s exciting!
“Bob has a tremendous depth of knowledge in the Marketing and Branding space. While I was the CTO of Vovici, and prior to that the Founder of WebSurveyor, Bob managed branding and marketing engagements with us through EB that were very effective. He is able to understand complex, technical businesses very quickly, isolate where the value proposition is and create positioning and messaging that addresses the correct market.”
David Alison - Founder of SharedStatus and founder of WebSurveyor, which ultimately became Vovici