Doug Haslam over at DougHaslam.com (amazing how that naming works) makes a great point about the oft overlooked true value of social media - it is a listening vehicle.
As any sales pro will tell you, the secret to selling is listening, not talking. As we listen we learn about what it is that matters to our audience, what gets them excited and what turns them off. Exactly the type of information we need before we open our mouth or send them our latest “offer”.
Given that most of our competitors are now online with us, have a decent web presence and are probably engaging in some form of inbound marketing, our true edge will come (as it always has) in the form of better competitive information - which has always come from listening (it just used to be restricted to focus groups and surveys).
If we take it to the extreme, do you think it would be possible to market (sell) simply by listening?
(4) CommentsHow can you measure your impact and success in social media? If traffic is the most important metric to you, the more amount of traffic you are receiving from these social media sites.
Social media has been adopted by a critical mass of the population which means it is important for organizations to have a social media presence.square peg web
Just be careful! Social media can be a deluge of information to digest, so drink from the fire hose carefully and only pull out those things that will really help your sales. Las Vegas Printer
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Tags: inbound marketing, social media
