Today I received an email from old colleague and in the “From” block, in addition to his name he had his phone number. It’s the first time I have seen someone do that. Considering he is in sales it’s not a bad idea - his buyers don’t have to scroll to the bottom of his emails to find his (10) Comments

Tags: business development, email marketing, social media

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Looking for the hottest new social media app? Welcome Aardvark, a social search / expert search network. that is very much like instant messaging and Google in one. Venture Beat describes it as “...a new way to get answers from your friends. You email or instant-message your question to Aardvark, it figures out around half a dozen people you know who might

(7) Comments

Tags: social media

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Doug Haslam over at DougHaslam.com (amazing how that naming works) makes a great point about the oft overlooked true value of social media - it is a listening vehicle.

As any sales pro will tell you, the secret to selling is listening, not talking. As we listen we learn about what it is that matters to our audience, what gets them excited and what turns

(4) Comments

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Tags: inbound marketing, social media

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