I just received GoDaddy’s “AftermarketInsider” newsletter. They must be trying to hit their quota of newsletters sent because this one makes very little sense.

If success on the web were really this simple:

Building out a domain? Read these tips.

There are basically three things you can do with a domain: Monetize it, build a mini-site or take the time to

Lately (for the past 6 years) I have been baking a lot of bread. Pretty much a couple of loaves a week. This started because I wanted some bread without preservatives but it has really grown into a baking passion. I can do great French bread, Artisan loaves, English Muffin loaves, and what I like to call Near-Zero-Effort bread.

Over time I have

Time Magazine recently did a piece on corporate ethics titled Training Managers to Behave. In it they cite the Thunderbird Graduate School of Global Management’s Oath of Honor as a step towards “rethinking the balance between doing well and doing good.”

As a Thunderbird and a global citizen, I promise: I will strive to act with honesty and integrity, I

So you have a trade show to attend and are wondering what to present in the 10 minute time slot the organizers gave you on the main tradeshow floor. A time slot that will inevitably be scheduled for when attendees are lining up at the buffet (as recently was the case for one of our clients).

This is actually an easy one. Have one of your clients present a

Here’s what happens when you take good clear strategic thinking, refine the heck out of it, then release it into the wild. CrazyHotJob.com from Rockfish Interactive.

They truly do some stunning work and have developed some great companies (Fourthbook.com, Filesend.us. Genofish.com) but I love the CrazyHotJob concept. It’s so focused. It’s so Comments

Tags: business development, messaging

This is the first in a four part series on the Bracco HPF creative briefs and how to use them. Our basic four briefs are designed to work in concert with our brand development tools, but are straightforward enough to be used as stand alone guides. We am going to start with the Messaging Brief (as we generally do with any properly executed marketing

I just received this month’s issue of Marketing News. The front page headline reads:

“Austerity Marketing - In this new economy, marketers must spell out the value proposition of what they’re selling to urge suddenly conservative consumers to spend.”

It’s great advice - but it shouldn’t be limited to tough economic times. Great messaging is about being

Don’t you just love bad outdoor advertising? The more bad outdoor I see, the happier I get. An outdoor execution is one of the single most telling pieces of creative.

Today’s blog post is a reprint of an article that I wrote for Gulf Marketing Review in 2001 while working at D’Arcy Worldwide Advertising. It’s still 100% relevant and as the kick-off post

The Green movement’s impact on messaging is evolving faster than alternative energy is. Some companies wonder if they need a green profile. Two years from now everyone will be wondering why they didn’t establish one when it could have set them apart.

Depending on what you are selling, and whom you are selling to your green profile may or may not be a

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