Time Magazine recently did a piece on corporate ethics titled Training Managers to Behave. In it they cite the Thunderbird Graduate School of Global Management’s Oath of Honor as a step towards “rethinking the balance between doing well and doing good.”

As a Thunderbird and a global citizen, I promise: I will strive to act with honesty and integrity, I

We’re at the ASES National Solar Conference at the Buffalo/Niagara Convention Center and its off to a great start. With recent technological advancements, a new administration in Washington and a change in the consumer attitudes (perhaps a forced change due to the economy) this year’s event has the potential to be ASES’s best ever.

You can catch up with

Recently on LinkedIn I have been following the questions in the Sustainability category and I must say that the discussion has been excellent. One recent and very pertinent question was “How do you go about assessing the authenticity of a company’s claims to be green?”

My friend Jennifer Kaplan over at Greenhance offered up this great commentary from her

Last week’s Great Energy Efficiency Day in the Dirksen Senate Office Building was an excellent crash course in the role energy efficiency will play in America’s future. If you were unable to attend, you can still review the presentations on the Alliance to Save Energy’s web site - and I highly recommend you do.

For me the most dramatic representation

And now from the UK a film to rival beat “An Inconvenient Truth”: “The Age of Stupid.”

“I hate this film. I felt as if I was watching all my own excuses for not doing anything about climate change being stripped away from me. And it’s tender and funny and wise as well.Can I just pretend I never saw it?” William Nicholson, Oscar-nominated writer of

In today’s economy, with money as tight as it is, now is certainly not the time for your business to go green.

If your organization hasn’t yet embarked on a socially responsible program to conserve more and waste less, don’t start today - start tomorrow. Spend today (or this week) benchmarking your starting point. This way, when you do make progress

How many phone books does one person need? If you were to ask Philip Cantwell his answer would be zero, which is why on April 2nd of this year Philip launched the non-profit website YellowPagesGoesGreen.org. The site offers a free service that enables the visitor to opt-out of receiving printed copies of the Yellow Pages.

Apparently there are a lot of (3) Comments

Tags: green business, green consumers, leadership profile

It’s been an interesting couple of weeks in terms of local events. There was the GreenFestival in DC and more recently Sustainable Loudoun’s Energy Summit.

What struck me was which green marketers were doing a good job of messaging their brand and which weren’t.

Generally the exhibitors fell into two camps:

1. Camp one I’ll call Direct Replacements -

The Green movement’s impact on messaging is evolving faster than alternative energy is. Some companies wonder if they need a green profile. Two years from now everyone will be wondering why they didn’t establish one when it could have set them apart.

Depending on what you are selling, and whom you are selling to your green profile may or may not be a

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