Monday, May 18, 2009
Time Magazine recently did a piece on corporate ethics titled Training Managers to Behave. In it they cite the Thunderbird Graduate School of Global Management’s Oath of Honor as a step towards “rethinking the balance between doing well and doing good.”
As a Thunderbird and a global citizen, I promise: I will strive to act with honesty and integrity, I
(2) CommentsThursday, April 02, 2009
Recently on LinkedIn I have been following the questions in the Sustainability category and I must say that the discussion has been excellent. One recent and very pertinent question was “How do you go about assessing the authenticity of a company’s claims to be green?”
My friend Jennifer Kaplan over at Greenhance offered up this great commentary from her
(1) CommentsFriday, February 27, 2009
In today’s economy, with money as tight as it is, now is certainly not the time for your business to go green.
If your organization hasn’t yet embarked on a socially responsible program to conserve more and waste less, don’t start today - start tomorrow. Spend today (or this week) benchmarking your starting point. This way, when you do make progress
(0) CommentsWednesday, November 19, 2008
It’s been an interesting couple of weeks in terms of local events. There was the GreenFestival in DC and more recently Sustainable Loudoun’s Energy Summit.
What struck me was which green marketers were doing a good job of messaging their brand and which weren’t.
Generally the exhibitors fell into two camps:
