Today I received an email from old colleague and in the “From” block, in addition to his name he had his phone number. It’s the first time I have seen someone do that. Considering he is in sales it’s not a bad idea - his buyers don’t have to scroll to the bottom of his emails to find his (10) Comments

Tags: business development, email marketing, social media

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Here's a great example of how a marketer has completely lost the plot in the pursuit of technology. They forgot that it's not the medium it's the message that matters.

This morning I received an email from a local chamber of commerce that included a link to a "personal invitation" video. Here's what happened:

• Email from the Chamber of commerce arrives

(2) Comments

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Tags: advertising campaign, email marketing

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