Today I received an email from old colleague and in the “From” block, in addition to his name he had his phone number. It’s the first time I have seen someone do that. Considering he is in sales it’s not a bad idea - his buyers don’t have to scroll to the bottom of his emails to find his (10) Comments

Tags: business development, email marketing, social media

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We’re at the ASES National Solar Conference at the Buffalo/Niagara Convention Center and its off to a great start. With recent technological advancements, a new administration in Washington and a change in the consumer attitudes (perhaps a forced change due to the economy) this year’s event has the potential to be ASES’s best ever.

You can catch up with

(9) Comments

Tags: business development, green business, tradeshow

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Here’s what happens when you take good clear strategic thinking, refine the heck out of it, then release it into the wild. CrazyHotJob.com from Rockfish Interactive.

They truly do some stunning work and have developed some great companies (Fourthbook.com, Filesend.us. Genofish.com) but I love the CrazyHotJob concept. It’s so focused. It’s so Comments

Tags: business development, messaging

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In today’s economy, with money as tight as it is, now is certainly not the time for your business to go green.

If your organization hasn’t yet embarked on a socially responsible program to conserve more and waste less, don’t start today - start tomorrow. Spend today (or this week) benchmarking your starting point. This way, when you do make progress

(1) Comments

Tags: advertising campaign, business development, green branding, green business

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Coordinating activities and information between marketing and sales operations can be a difficult task.  Company structures that separate the marketing role from the sales function make the job even more difficult.

Because there is so much great history and thinking in so many things Italian (the Bracco itself is an Italian hunting dog) sometimes it makes

(1) Comments

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Tags: brand tools, business development

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