Lately (for the past 6 years) I have been baking a lot of bread. Pretty much a couple of loaves a week. This started because I wanted some bread without preservatives but it has really grown into a baking passion. I can do great French bread, Artisan loaves, English Muffin loaves, and what I like to call Near-Zero-Effort bread.

Over time I have

The Web Site brief is quite different from the other three creative briefs we have looked at.

Some call it a Site Architecture brief, others a Web Development brief. Irrespective of the name, the purpose of this creative brief is to guide you in your thinking as you approach the structural design of your website. In general, this brief will help you

The graphic design brief is a toughie. It is the bridge between the communication strategy and its visual interpretation.

Take time with this brief and make sure everyone is in agreement with it (We prefer to get everyone to sign and commit to it). If it needs to be revised a couple of times then by all means do so. By agreeing the objectives and

The Campaign Brief (or advertising brief) is the second in a four part series on developing creative briefs . The briefs are designed to work in concert with the Bracco HPF brand development tools, yet are straightforward enough to be used as stand alone guides.

So, why is this called a “campaign brief” rather than an “advertising brief”? So that we think

This is the first in a four part series on the Bracco HPF creative briefs and how to use them. Our basic four briefs are designed to work in concert with our brand development tools, but are straightforward enough to be used as stand alone guides. We am going to start with the Messaging Brief (as we generally do with any properly executed marketing

Coordinating activities and information between marketing and sales operations can be a difficult task.  Company structures that separate the marketing role from the sales function make the job even more difficult.

Because there is so much great history and thinking in so many things Italian (the Bracco itself is an Italian hunting dog) sometimes it makes

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