I just received GoDaddy’s “AftermarketInsider” newsletter. They must be trying to hit their quota of newsletters sent because this one makes very little sense.

If success on the web were really this simple:

Building out a domain? Read these tips.

There are basically three things you can do with a domain: Monetize it, build a mini-site or take the time to

In today’s economy, with money as tight as it is, now is certainly not the time for your business to go green.

If your organization hasn’t yet embarked on a socially responsible program to conserve more and waste less, don’t start today - start tomorrow. Spend today (or this week) benchmarking your starting point. This way, when you do make progress

Today I am in awe of HubSpot.  First, this video tells you everything “You Oughta Know” about inbound marketing. Watch and learn.

Second, their free Website Grader tool rocks. Simply submit your URL and it will grade the SEO effectiveness of your website. Free, real, actionable, suggestions on how to improve your website. I am impressed. Seriously

Here's a great example of how a marketer has completely lost the plot in the pursuit of technology. They forgot that it's not the medium it's the message that matters.

This morning I received an email from a local chamber of commerce that included a link to a "personal invitation" video. Here's what happened:

• Email from the Chamber of commerce arrives

The Campaign Brief (or advertising brief) is the second in a four part series on developing creative briefs . The briefs are designed to work in concert with the Bracco HPF brand development tools, yet are straightforward enough to be used as stand alone guides.

So, why is this called a “campaign brief” rather than an “advertising brief”? So that we think

Don’t you just love bad outdoor advertising? The more bad outdoor I see, the happier I get. An outdoor execution is one of the single most telling pieces of creative.

Today’s blog post is a reprint of an article that I wrote for Gulf Marketing Review in 2001 while working at D’Arcy Worldwide Advertising. It’s still 100% relevant and as the kick-off post

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