Welcome to the “new and improved” Bracco HPF web site. This has been an interesting exercise for us. Agencies (like ours) typically make the worst clients so we thought we would try to buck that trend and be a good client. I think we did a pretty good job of it really. Rather than say “oh we know how to do this” and dive in, we stepped back and took ourselves through the entire process just as we would for any of our clients.

Our process

• Began with a kick-off meeting where we gathered everyone’s input.
• We codified that input along with the agency’s already established brand direction into a web development creative brief.
• We developed our web site architecture.
• We got started on design (which was quick thanks to Mina, and a stellar brief).
• We rewrote the copy based on the new architecture.
• We built the site and tested the heck out of it.

All in all we are very happy. We think this new site really captures who we are as a brand. If you like it, chances are you will like us to.