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Social Search Aardvark Sniffs-Out Answers

Looking for the hottest new social media app? Welcome Aardvark, a social search / expert search network. that is very much like instant messaging and Google in one. Venture Beat describes it as “...a new way to get answers from your friends. You email or instant-message your question to Aardvark, it figures out around half a dozen people you know who might have a good answer, then emails or IMs them for a response and sends what they say back to you.”

Now admittedly my first experience with Aardvark produced mixed results. To give it a whirl I asked the question “How can I track all the tasks I need to manage?”

Aardvark replied with “Got it. I’ll find someone in your network who knows about **sports**, and send them your question now. I’ll send you an answer in a few minutes!”

Sports? Who said anything about sports? Ok, that little glitch aside, seven minutes later Aardvark replied with the following IM “(From Niko C./M/NYC,NY, Re: **sports**) check out rememberthemilk.com; you can sync it to gmail also.”

Fair enough. RememberTheMilk is a good answer (not as good as SharedStatus mind you). Neither I nor Nico were able to figure out the sports classification in the end.

Aardvark (http://vark.com) has great potential as a search application (but it is not nearly as much fun as Let Me Google That For You). As a social media platform Aardvark looks to be a great way to disseminate “Expert” opinions (albeit one recipient at a time) and thus should be part of your arsenal. And let’s face it - twitter is starting to feel so yesterday.

(3) Comments

Thanks for the writeup Bob! Let me know if you have any feedback as you’re using Aardvark, I’d love to hear it (.(JavaScript must be enabled to view this email address)).
As for the “sports” classification — it probably came up because of the word “track”, and the lack of other significant words in the question… note that the question is routed based on a variety of factors that are hidden, in addition to the label you end up seeing. It’s probable that Niko got the question for some reason other than knowing about Sports. grin

Posted by Rob Spiro  on  04/14  at  07:15 AM

@rob, you are welcome. Thank you for signing me up. I have been waiting with baited breath for some time. Of course you do have the benefit of being on my radar as I love everything Aardvark: http://www.aardvarktongue.com

Posted by Bob Ragsdale  on  04/14  at  07:23 AM

One of the best posts I’ve read in a long time.
The only criticism I have is that the excerpt shown in my reader gave little indication of such fantastic content.
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Posted by Adley Fair  on  02/13  at  07:24 AM

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