I just received GoDaddy’s “AftermarketInsider” newsletter. They must be trying to hit their quota of newsletters sent because this one makes very little sense.

If success on the web were really this simple:

Building out a domain? Read these tips.

There are basically three things you can do with a domain: Monetize it, build a mini-site or take the time to develop a full-blown Web site.

Although time-consuming, building sites for your domains can be very lucrative. Content attracts traffic and traffic adds value.

1. Start with an attractive template and relevant content. This could include RSS feeds, videos, social bookmarking, partnerships, a forum and/or products.
2. Add a Content Management System like WordPress®, Drupal® or Joomla®. Visitors love these.
3. Build in revenue generation by subscribing to services such as Adsense® or Clickbank®.
4. Optimize and host your site.
5. Submit your site to Google®, Yahoo!®, MSN®, DMOZ and Bing™ both manually and through an SEO service like Search Engine Visibility.

Once your site is live, be sure to update the content daily. Then watch your numbers rise.

Good points - but there’s definately more to it than that.

And #2 - “Visitors love these” - WTF?

That’s just silly. I really doubt that anybody cares about the content management system we are using.

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Tags: advertising campaign, inbound marketing, messaging, seo, web architecture