The Green movement’s impact on messaging is evolving faster than alternative energy is. Some companies wonder if they need a green profile. Two years from now everyone will be wondering why they didn’t establish one when it could have set them apart.

Depending on what you are selling, and whom you are selling to your green profile may or may not be a central component of your company’s message and positioning.

How much it will cost you to develop effective green messaging depends on what you are doing.

• Do you have a green technology?...Then it is the normal price of message development because it’s what you do.
• Do you need a green profile for RFPs?... Then it’s a fairly nominal cost because it is a relatively straightforward statement of what you are doing.
• Do you have an critical audience that is interested in your green activities?...This probably deserves more investigation (which will include the research and sensible costs associated with it).

Remember, the best time to start most projects is now. Getting started learning about Green Branding is no different.