This is a curious post in that I believe my blog has been spammed by a robot (which I find morally reprehensible), but the link it left behind led me to a real firm’s website that has a superb home page intro. I’m not sure how I feel about this so I will start with:
THE BAD.
It looks as if this organization (in this case a research company) is leaving posts on relevant sites (like mine) and seeding them with keywords (in the name of the alias they use) so that when you click on the alias it links back to their organization. The two reasons that I believe this is spam is one; because the syntax of the posts looks like it was created by a machine (or someone with very bad English skills - which wouldn’t make sense for an organization like this)...
...and two; because of the ‘keyword-seeded aliases’ (tracked from other posts by this ‘individual’ on blogs that like mine use the Disqus posting plugin):
All of these posts refer back to http://www.userinsight.com/ so I will send them a note as soon as this post is up to get their input. Who knows, perhaps it’s not actually them and some random but altruistic spammer wants to send them traffic, or perhaps they have employees with very bad english skills (which would be even more worrisome).
The Good
This page (IMHO) does a great job of engaging the user and communicating the benefits of what they bring to the table. Before I knew it, I had watched their entire flash presentation, all 2 minutes 25 seconds of it - that is very unusual. I have to congratulate them for the great content and simple well thought out presentation.
It still begs the question: Have I been gamed?
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Tags: inbound marketing, seo
