I just received GoDaddy’s “AftermarketInsider” newsletter. They must be trying to hit their quota of newsletters sent because this one makes very little sense.

If success on the web were really this simple:

Building out a domain? Read these tips.

There are basically three things you can do with a domain: Monetize it, build a mini-site or take the time to

Today I received an email from old colleague and in the “From” block, in addition to his name he had his phone number. It’s the first time I have seen someone do that. Considering he is in sales it’s not a bad idea - his buyers don’t have to scroll to the bottom of his emails to find his (0) Comments

Tags: business development, email marketing, social media

We’re at the ASES National Solar Conference at the Buffalo/Niagara Convention Center and its off to a great start. With recent technological advancements, a new administration in Washington and a change in the consumer attitudes (perhaps a forced change due to the economy) this year’s event has the potential to be ASES’s best ever.

You can catch up with

So you have a trade show to attend and are wondering what to present in the 10 minute time slot the organizers gave you on the main tradeshow floor. A time slot that will inevitably be scheduled for when attendees are lining up at the buffet (as recently was the case for one of our clients).

This is actually an easy one. Have one of your clients present a

Looking for the hottest new social media app? Welcome Aardvark, a social search / expert search network. that is very much like instant messaging and Google in one. Venture Beat describes it as “...a new way to get answers from your friends. You email or instant-message your question to Aardvark, it figures out around half a dozen people you know who might

This is a curious post in that I believe my blog has been spammed by a robot (which I find morally reprehensible), but the link it left behind led me to a real firm’s website that has a superb home page intro.  I’m not sure how I feel about this so I will start with:

THE BAD.
It looks as if this organization (in this case a research company) is

In today’s economy, with money as tight as it is, now is certainly not the time for your business to go green.

If your organization hasn’t yet embarked on a socially responsible program to conserve more and waste less, don’t start today - start tomorrow. Spend today (or this week) benchmarking your starting point. This way, when you do make progress

Doug Haslam over at DougHaslam.com (amazing how that naming works) makes a great point about the oft overlooked true value of social media - it is a listening vehicle.

As any sales pro will tell you, the secret to selling is listening, not talking. As we listen we learn about what it is that matters to our audience, what gets them excited and what turns

Today I am in awe of HubSpot.  First, this video tells you everything “You Oughta Know” about inbound marketing. Watch and learn.

Second, their free Website Grader tool rocks. Simply submit your URL and it will grade the SEO effectiveness of your website. Free, real, actionable, suggestions on how to improve your website. I am impressed. Seriously

Here's a great example of how a marketer has completely lost the plot in the pursuit of technology. They forgot that it's not the medium it's the message that matters.

This morning I received an email from a local chamber of commerce that included a link to a "personal invitation" video. Here's what happened:

• Email from the Chamber of commerce arrives

I just received this month’s issue of Marketing News. The front page headline reads:

“Austerity Marketing - In this new economy, marketers must spell out the value proposition of what they’re selling to urge suddenly conservative consumers to spend.”

It’s great advice - but it shouldn’t be limited to tough economic times. Great messaging is about being

Coordinating activities and information between marketing and sales operations can be a difficult task.  Company structures that separate the marketing role from the sales function make the job even more difficult.

Because there is so much great history and thinking in so many things Italian (the Bracco itself is an Italian hunting dog) sometimes it makes