I just received GoDaddy’s “AftermarketInsider” newsletter. They must be trying to hit their quota of newsletters sent because this one makes very little sense.

If success on the web were really this simple:

Building out a domain? Read these tips.

There are basically three things you can do with a domain: Monetize it, build a mini-site or take the time to

Lately (for the past 6 years) I have been baking a lot of bread. Pretty much a couple of loaves a week. This started because I wanted some bread without preservatives but it has really grown into a baking passion. I can do great French bread, Artisan loaves, English Muffin loaves, and what I like to call Near-Zero-Effort bread.

Over time I have

Today I received an email from old colleague and in the “From” block, in addition to his name he had his phone number. It’s the first time I have seen someone do that. Considering he is in sales it’s not a bad idea - his buyers don’t have to scroll to the bottom of his emails to find his (10) Comments

Tags: business development, email marketing, social media

Welcome to the “new and improved” Bracco HPF web site. This has been an interesting exercise for us. Agencies (like ours) typically make the worst clients so we thought we would try to buck that trend and be a good client. I think we did a pretty good job of it really. Rather than say “oh we know how to do this” and dive in, we stepped back and took

Time Magazine recently did a piece on corporate ethics titled Training Managers to Behave. In it they cite the Thunderbird Graduate School of Global Management’s Oath of Honor as a step towards “rethinking the balance between doing well and doing good.”

As a Thunderbird and a global citizen, I promise: I will strive to act with honesty and integrity, I

We’re at the ASES National Solar Conference at the Buffalo/Niagara Convention Center and its off to a great start. With recent technological advancements, a new administration in Washington and a change in the consumer attitudes (perhaps a forced change due to the economy) this year’s event has the potential to be ASES’s best ever.

You can catch up with

So you have a trade show to attend and are wondering what to present in the 10 minute time slot the organizers gave you on the main tradeshow floor. A time slot that will inevitably be scheduled for when attendees are lining up at the buffet (as recently was the case for one of our clients).

This is actually an easy one. Have one of your clients present a

Here’s what happens when you take good clear strategic thinking, refine the heck out of it, then release it into the wild. CrazyHotJob.com from Rockfish Interactive.

They truly do some stunning work and have developed some great companies (Fourthbook.com, Filesend.us. Genofish.com) but I love the CrazyHotJob concept. It’s so focused. It’s so Comments

Tags: business development, messaging

Looking for the hottest new social media app? Welcome Aardvark, a social search / expert search network. that is very much like instant messaging and Google in one. Venture Beat describes it as “...a new way to get answers from your friends. You email or instant-message your question to Aardvark, it figures out around half a dozen people you know who might

Recently on LinkedIn I have been following the questions in the Sustainability category and I must say that the discussion has been excellent. One recent and very pertinent question was “How do you go about assessing the authenticity of a company’s claims to be green?”

My friend Jennifer Kaplan over at Greenhance offered up this great commentary from her

Last week’s Great Energy Efficiency Day in the Dirksen Senate Office Building was an excellent crash course in the role energy efficiency will play in America’s future. If you were unable to attend, you can still review the presentations on the Alliance to Save Energy’s web site - and I highly recommend you do.

For me the most dramatic representation

And now from the UK a film to rival beat “An Inconvenient Truth”: “The Age of Stupid.”

“I hate this film. I felt as if I was watching all my own excuses for not doing anything about climate change being stripped away from me. And it’s tender and funny and wise as well.Can I just pretend I never saw it?” William Nicholson, Oscar-nominated writer of

This is a curious post in that I believe my blog has been spammed by a robot (which I find morally reprehensible), but the link it left behind led me to a real firm’s website that has a superb home page intro.  I’m not sure how I feel about this so I will start with:

THE BAD.
It looks as if this organization (in this case a research company) is

In today’s economy, with money as tight as it is, now is certainly not the time for your business to go green.

If your organization hasn’t yet embarked on a socially responsible program to conserve more and waste less, don’t start today - start tomorrow. Spend today (or this week) benchmarking your starting point. This way, when you do make progress

Doug Haslam over at DougHaslam.com (amazing how that naming works) makes a great point about the oft overlooked true value of social media - it is a listening vehicle.

As any sales pro will tell you, the secret to selling is listening, not talking. As we listen we learn about what it is that matters to our audience, what gets them excited and what turns

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